B2B MARKETING IN 2022
B2B MARKETING IN 2022 Major changes in the global market are impacting how B2B companies approach marketing. After the pandemic innovation is accelerating at a rapid pace. The digital transformation of the economy is responsible for significant change in 2022. 1. Shifting To Mobile-First Strategy: In 2022, Mobile and digital advertising will continue to become leading to B2B marketing efforts. 80 % of people are working from home and B2b buyers and decision-makers also prefer digital interactions with vendors. Many marketers will prefer to shift the digital approach that prioritizes mobile advertising and content over traditional strategies and offline strategies. Less personal and direct approaches to marketing may become more popular among B2B marketers as a result. According to research, mobile drives, or influences 35% of revenue in leading B2B marketing companies that depends more on sales than marketing to drive revenue. In the past, industries depend on p...